The desire to bet on the web has even surpassed the digital power of internet pornography. Online gambling is a $12 billion per year business, together with approximately 1 / 2 of this total generated over the United States, and also some analysis believe this amount will double by the year 2010. So what secret does the industry owe this wonderful success? It’s quite simple from a psychological perspective; individuals have pleasure in the thrill of spending a little to secure alot. Similar into this lottery it is the buy of expect, as in the hope of readily taking a few dollars and turning them in a large sum of money Judi Bola Online.
Surprisingly Internet gambling marketing campaigns are almost exclusively aimed toward men; that is until now. The majority of advertisements and banners include scantly clad beautiful young women or around tables high in cigar smoking man poker players. The prospective audience for online gaming is easily accepted by the industry as the 30-40 year old, college educated man. Actually Playboy has its own online online casino, and by definition alone is definitely targeted directly and entirely into the man audience. Why is online gaming nearly entirely geared at a male audience? In just two scientific tests one conducted by Peter D. Hart Research Associates, Inc. (2006) plus one ran by Luntz, Manlansky Strategic Research (2006) published by the American Gaming Association that the proportion of male and female brick-and mortar bettors was almost equal with men making up 53% of the population and one other 47% consisting of women. However, guys out
women nearly three-to-one from the virtual gaming world where men comprised 68 percent of these populations surveyed leaving girls to make up the remaining 32%.
This leads you to ask, where is the disconnect between the 2 mediums of gambling? Can it be short-sighted, over targeted advertisements toward the male audience? Or, could it be that these characters are skewed by adding online poker, that is traditionally a male hobby? No matter the solution is for this particular phenomenon, 1 online casino group has finally determined to think outside the box and hit out only into the on the web female gambling industry.
Casino Partners has introduced the world’s first and only online casino generated specially by women for women suitably termed Cameo Casino. In a press release in April 2006 Casino Partners said the “Women constitute at least 50% of players in the online gaming market – a fact that had not been admitted in the gambling industry until today. Promotions and advertising have always been made for the typical “Joe” and have focused around man dominated themes.”
Cameo Casino boosts that, “women deserve a gambling environment of their very own and Cameo Casino was equipped with today’s woman at heart. It gives user-friendly and cutting-edge applications, efficient payouts, and round-the-clock customer service, which makes Cameo Casino one of the best gaming venues on the network.”
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